Business Whiz Kids and its staff work to establish a clean work environment. We are in the process of filtering through paperwork, learning resources and office materials used in 2014, and projecting what we will need for 2016. You discover useful materials and items when you decide to clean up your work space. For example, one of my members found a software for heightened image quality deep in a storage corridor. Now, we can utilize the resources we already had to leverage our content.

Two methods to implement before 2016 to improve your work environment and establish a better mental flow are:

1. Commit to enjoying the cleaning process. Skimming off under-utilized resources, or deciding to use them can empower your sense of action.

2. Relish in the victory of a well-organized, purposeful room. Recently, Business Whiz Kids reorganized one of its studios. Furniture-repositioning and lighting alterations, which took over four hours for optimal alignment, resulted in a beautiful studio. The staff celebrated in the achievement, and we have been talking about the room’s positive transformation ever since.

It is my hope that these strategies arm you with the abilities to elevate your life. Please comment below to describe how you will optimally organize your work environment to propel into 2016, and to join our community of conscious motivators and entrepreneurial achievers.

Merry Christmas Eve!

As always,

Dream Big.

Achieve Greatness.

Unlock Your Potential TODAY!

The methodology to spur such massive attention is congruent across the activewear titans. Inclusion of athletic achievers, celebrities and occasionally the average person provides for company-to-consumer rapport. The initial 1988 Just Do It ad featured Walt Stock, the then eighty year old running icon (2). Lumbering across the Golden Gate Bridge, the shirtless legend describes his daily seventeen mile workout. The color contrast of such commercial adds to the distinct edge the lightweight footwear provides a person; the advantage is simply black and white, which remain the branding pigments that grace the performance logo’s Twitter, FaceBook, Instagram, and Pinterest profiles. The blatant nature of Nike’s commitment to convert top performers to brand ambassadors is exemplified in their immediate 1985 partnership with then rookie stand out Michael Jordan. Their 1988 commercial pitting Jordan with an extremely curious Spike Lee demonstrates performance psychology, with Lee searching for Jordan’s success secret by constantly questioning  “Is it the shoes, Michael?” (2). The same year, Bo Jackson emerged as the world’s top athlete, and shortly thereafter starred in a Just Do It Bo Knows ad (2). Mixing lyrical and sports culture, Nike amalgamated rebellious tennis player Andre Agassi with The Red Hot Chili Peppers to enlarge viewership interest. Two years later, Charles Barkley’s I’m Not a Role Model ad demonstrated the pitfalls of societal athlete glorification, revealing a realist company view (2). The basketball legend’s quote, “Just because I can dunk a basketball doesn’t mean I should raise your kids,” established Nike’s edgy authenticity. The company furthered its humanitarian image when Agassi and tennis rival Pete Sampras set up an impromptu tennis court in the middle of New York City, and in the 1995 If You Let Me Play video highlighted how female inclusion in sports reduces breast cancer and partner abuse probabilities (2). However, instances of athlete regression and consequent societal resentment can make a Nike endorsement seem out of place. Nike’s alignment with Tiger Woods in 1996 fostered years of successful branding until his scandalous affair, which occurred the same year that brand superstar Lebron James left the Cleveland Cavaliers for the Miami Heat, disgusting basketball loyalists. Company damage control re-oriented public opinion from the athletes’ life decisions to their sports performance with the phrase, “winning takes care of everything” (2). Fortunately, Derek Jeter’s impeccable image and 8.7 million retirement video views brandishing the Swoosh logo atop his uniform ameliorated the company image in 2014 (2). Novel emphasis on real world experiences demonstrated in the Find Your Greatness video featuring an overweight male jogger struggling to trudge down a remote road also garnered public favor (2). As the words, “Greatness is no more unique to us than breathing. We’re all capable of it,” echo through the tape, Nike appeals to the average person fighting to get in shape, a demographic encompassing its consumer majority (2). Supplementing their four years of relatively strong ads, the company published its Bradley Cooper voice-over Possibilities video featuring ordinary people completing against Lebron James and Serena Williams (2). Product-result association via alignment with celebrities and top athletes encompass effective marketing strategies for such activewear companies.

Works Cited

1. “Under Armour Inc.” Under Armour | Mission & Values. EOE, Web. 25 Apr. 2015.

2. Taube, Aaron. “25 Nike Ads That Shaped The Brand’s History.” Business Insider. Business Insider, Inc, 01 Sept. 2013. Web. 25 Apr. 2015.

On the beginning of this journey, I did not see myself as the most productive individual. My brother Marc is the model of such ideal as he manages emails, coaches individuals on how to build a social media empire, prospers incredibly in junior year of high school and provides peak content for his 181,000 Twitter followers. His twelve Amazon published books supplants his legacy as an ultra-productive Business Whiz Kid. On the other hand, I entered the business-academics balance with my familiar tactics for accomplishing tasks, only to learn they no longer suffice. In order to balance both entities, I had to become more mentally and physically than before. As the demands mounted, I learned the power of simple resource management systems. For example, penning my responsibilities on an index card linked me to a past association that empowered my mindset in the present. I linked index cards to productivity as a child. They were my tool to study for quizzes and tests, bearing strong results in middle and high school. Embedded from years of effective use, an index card became the place to write down my activities that needed attention. In retrospect, the intellectual tie between these cards and action propelled me.

However, I can learn many methods to accomplish my tasks, but if I lack the mindset, my efforts will be fruitless. This realization spawned a mental evolution of how I must see myself. Originally, the dominant belief was, “If a business demands you to perform four times as many items as usual, you must become four times better than you are now.” I still occasionally revisit this belief as it has served me before (again I gather comfort from a past understanding that I associate with success). Now, the focus has evolved into, “If I could only complete one task today, which would it be?” Singularity of focus provides for uplifting direction when reviewing the tasks one must complete. Rather than start six projects and have them idle half-baked, I dedicate myself to one. This can be difficult since old patterns of lesser productivity try to invite watered down performance. The most potent temptation of the antiquated frameworks is familiarity. It is easy to wade down into the comforting pit of complacency where the notion of challenge has no residence. However, just as atrophic muscles are born from non-activity, weakened productivity arises from the absence of challenge. Hence, I strive to manifest stellar results in the two fields.

Nuancing into principles, I discovered that intellectual limits are self-imposed. Years ago, I believed that there was a number of tasks I should complete in a day, and past that threshold, my quality of execution would only decline. I relied on my body to cue the peak. Afterwards, motivation to continue was neutralized so as not to compromise effectiveness. This is not an empowering sentiment. Through reflection, I discovered that mental growth is a requisite for higher performance. Just as an individual reorganizes furniture in a room, I redesigned my mental beliefs lest I snare myself in outdated intellectual paradigms. The process of uncapping my daily potential empowered my mind and body. Sensing a conceptual and corporal shift, I began acting in my novel belief. My productivity has increased as a result of mentally unhinging my hindrances. “I Choose” became and remains my psychological center. I decide to be tired, energetic, fearful, upbeat, or beat up. Negative information can be interpreted as positive, while positive information can be viewed as disempowering. Each individual makes these choices; anyone believes that they do not have free will does not, and has simultaneously given up the most powerful attribute they could have possessed. My lifestyle is rooted in self-improvement, which others may view as painful, intellectually tedious or a “sticky situation”. Their perception is strengthened by the fact that I must balance scholastics with business responsibilities. In their eyes, I “get out” of that sticky situation by adopting new practices and beliefs that empower me. In my view, I just choose an elevated life, the mindset and methods of which I teach others through my business Business Whiz Kids.