Association Marketing Case Studies
Major success apparel companies such as Nike Inc., Under Armour and Adidas commence marketing campaigns multiple times in a year. Interestingly, they approach the process through similar tactics, aligning their logos and messaging with prosperous athletes or past legends to create powerful consumer associations. Under Armour’s company slogan, Universal Guarantee of Performance, exemplifies the industry’s…
The Power of Your Interpretation
Difficulty is subject to interpretation. A “sticky situation” can be the crucible that refines a stronger metal, thus reframing the occurrence as a breeding ground for growth. Through a congruent lens of optimism, my lifestyle balance between entrepreneurship and scholastics only heightens my productivity. Initially, this situation may display two motives tearing at each other…
Two Strategies To Combine Effort and Enthusiasm
Can you think of a person who is too hard on himself or herself? Maybe you can think of an individual who has no standards, and is too easy on himself or herself. Such is the line between comfort and challenge that all people face. We must decide to spark or slow ourselves, as well…
Two Strategies To Maintain A Humble Attitude
Some people become successful, and then adopt an attitude of condescension. I was talking to a successful entrepreneur the other day, and he described the toxic egoism that can result from success. Ego is the enemy of learning, because learning requires you to accept the role of a student. A student is a humbling role…
How To Enjoy Reaching a Higher Standard
So many people want to raise their standard. The fields of this desire range from personal development, fitness, press, business, science, and many other disciplines. Without the desire to improve or further yourself, stagnancy sets in. Complacency follows as progress exits. The drive for progress is essential for everyone, yet many people choose to ignore…
Why All The Motivation You Need Is Within
Life is a constant negotiation. You are negotiating the interests of others in a business transaction, and trying to make the situation win-win. You are negotiating your time, deciding which tasks hold the most importance to you and then acting on those. Intellectual negotiation regarding motivation and self-belief molds the leaders of society. There have…
How To Triumph Through The Trudge of Slow Progress
Many people are in search of transcendence. They want to get to the next level of achievement, peace, productivity and other desirable goals. People who reach high levels of a desired result are looked up to by society, and become the gurus. Results, and how fast a person can manifest them, are ardently desired by…
Two Strategies To Believe In Your Abilities
People have incredible amounts of ideas, many of which are innovative and positive. They have thought about ways to live their life, new forms of communication, optimizing transportation, and even becoming an artist. They would like to manifest these ideas, but do not because they either lack self-belief or are taught that their ideas are…
How You Can Attain Peace and Prosperity
Many people would argue that these two paradigms are at opposite ends of the spectrum. How can you be at peace if you are so busy trying to be successful? This is the argument of those who see peace as an activity that does not require effort. In their minds, peace can not involve strain…
Why Your Interpretation Determines Your Life
Happiness, sadness, strength and weakness is a matter of the mind. Interpretation controls how the world appears to you, and that reality becomes your life. You can choose to view a situation that others see as uncomfortable as one that fosters growth. A disagreement can merely be interpreted as a joint realignment of beliefs. Your…